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Customer Personas - Understand Your Clients

Customer Personas - Understand Your Clients

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In this workbook, you’ll learn:

  • Why guessing your customer’s needs leads to offers that don’t sell

  • How to gather real insights through content, DMs, polls, and freebies

  • What to look for when building a clear and useful customer persona

  • The 5 key elements of a great persona: situation, pain points, goals, objections, and language

This is where your market research really begins, not through spreadsheets, but through conversations. The more you listen and engage now, the more magnetic your content and offers will become.

📝 Use your workbook to begin mapping out your ideal customer, and remember, it doesn’t need to be perfect. What matters is that you’re testing, learning, and refining as you go.

Your persona will evolve as your business grows, but this is your starting point for building offers that actually convert.

Let’s get to know your people.

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